Break Free From The Product Life Cycle

Break Free From the Product Life Cycle Kotler, P. (2003). line up and Differentiating Break Free From the Product Life Cycle Youngme moon Harvard Business Review Summary A company must(prenominal) sort itself from others during the product life cycle by creating an project that demands guardianship and fosters unique brand awareness. Louis Vuitton is a company that constantly rejuvenates itself and has maintain a highly coveted brand for one coulomb fifty course of instructions.

A $1,000 monogramm ed Louis Vuitton handbag is in such(prenominal) demand that it has spawned a multi-million dollar market of counterfeit products, well-nigh commonly referred to as knock-offs. The demand is so high for these knock-off products that LVMH Moet Hennessy, proprietor of the brand, has a finicky team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the vex of nearly 1,000 counterfeiters (LV, 2005). The LV logo ha...If you want to get a full essay, place it on our website: OrderCustomPaper.com

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