Marketing

increase animateness roll in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA student NUMBER: R910455T COURSE NUMBER: MBA536 COURSE prepare: selling INSTRUCTOR NAME: DR. MARAVANYIKA STUDENT NAME: yield Life circle in market Management ASSIGNMENT 2 imputable Date: 17 display 2012 1 Contents 1 Introduction 1.1 Denition of product Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product ripening Introduction leg . Growth frame . . . . Maturity Phase . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 Important Implications from PLC 4 The PLC design as a tyrannical & planning incision 4.1 4.2 4.3 4.4 4.5 4.6 Management of Existing Product . . . . . . . . . . Marketing mix and product modication . . . . . . Extending the product line on the stern of PLC . . Discarding Deadlines on the basis of PLC . . . . . . new-made Product using . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle focussing . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a very(prenominal) important as marketing to! ol for organizations as the marketing environment is increasingly nice very dynamic and competitive. Managers must at any attached meter be ready to make decisions on their product lines i.e whether to observe with them to drop them or revitalize them. Or eventide stick new product lines all together. This what the concept of PLC is found on. making decisions based on...If you want to get a overflowing essay, direct it on our website: OrderCustomPaper.com

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