'Advertising Informs to Our Benefit Essay\r'

'The two articles â€Å"You’re soaking in it” by Pozner, and â€Å"How Advertising Informs to our Benefit” by Calfee, offer two in truth divers(prenominal) takes on the make of advertising. Pozner claims that movies and TV shows read become a new long suit for companies to present their ads. She goes on dictum how these companies effort their audiences by portraying a fancied society. Although she is very critical, I agree with her, that ads such as Nike sneaker angiotensin converting enzyme saying how our product will always be there and at the same magazine never judge you. I witness this is a very common play in the ad business and back tooth some clock times remove consumers from reality.\r\nFurthermore she is very critical of relationships portrayed in now’s ads. I agree that ads predominately focus on using strictly bring up appeal and unemotional bonds between the models tummy provide its viewers with misconceptions that over time ar actually accepted to be true. This problem is one she takes very sternly to be harming our children. Speaking from a womens liberationist’s perspective she deals predominantly with the effects on women and whenever she touches on men, it is only to line how they are damaging women. On the contrary, Calfee presents a positive light on the adult male of advertising.\r\nWhile its clear that companies number one goal is to make money, the way in which the ads are constructed can be expert to consumers. By describing effects that products offer, consumers in a sense become educated on the product. I like how Calfee mentions the transition interpreted place within ads. More than ever, companies are moving from describing the positives to why their product is â€Å"less-bad” than their competitors. This results in open knowledge describing the harmful effects of the product. Furthermore the back and forth competition between companies will lead to scorn prices for cons umers.\r\n'