GE study case Coursework Example | Topics and Well Written Essays - 500 words

GE study case - Coursework Example Consequently, this has resulted in a high product differentiation for GE, which gives it competitive advantage over other competing firms in the industry. Most organization do not take full advantage of what the internet and radio stations has to offer in terms of reaching more customers. In the beginning, Welch was against the idea of digitization, but once he found out the advantages that came with it he fully accepted the prospect and used it to its fullest potential. In addition, digitization has helped in widespread discovery of new opportunities not only in terms of improving internal knowledge but also in relation to customer satisfaction. GE is one of the best performing companies in the 21st century. This can be attributed by the high level of performance among the employees. The employees constantly undergo training in order to ensure that they explore their skills to the fullest and give their best to the organization. In addition, the employees were free to speak their mind on the running of the organization and any improvements if necessary and if it would see them perform better. The staff in GE is highly diversified which helps in ensuring that everyone brings something new to the table. The diversity is in terms of not only culture but also age. In addition, communication is the key to success for many organization, the staff at GE are free to express any concern they may have and any areas, which the management can improve on in order to improve their performance. This is beneficial in ensuring low employee turnover, which in the end is beneficial for the organization. The overall organization structure of GE is based on a formal organizational structure, which incorporates the hierarchical system. At the very top of the structure are the shareholders, the Corporate Executive Office and the Board of Directors. In the middle, we find the Chairman and the CEO who play the role of an intermediary between